Mission

Our mission is to enhance the physical, social and economic landscape within our community, creating greater access and opportunity for total health through the sport of surfing.

Vision

Our vision is to create a world-class surfing experience focused on sport performance, mental and physical wellness, and community values as we define the surf culture in Arizona.

Values

Our core values are the foundation we stand upon to develop our vision so that our people, our property, our products and our programs are motivated by a common ethos.

  • Sports & Performance

    Every person improves through sport and an active lifestyle.

  • Health & Wellness

    Every person thrives with healthy habits in a clean environment.

  • Culture & Lifestyle

    Every person benefits from sharing a surf lifestyle and culture.

  • Community & Giving

    Every person deserves a chance and a place to feel welcome.